Before the titles, the empire, and the King of Business, there was a first interview. In 2018, Ira Curry introduced his first company to the world—and suddenly, people were listening.

From almost nothing, Ira Curry built the Business Celebrity Movement and forged the foundation of his empire. This is the Signature Opening of his story.

Minutes before walking away from Corporate America, Ira Curry documented the decision that would change the course of his life. On August 28, 2018, he was preparing to leave his career behind and launch his first business.

Before the King of Business became a symbol of a new era, there was an idea that would challenge the way the world understood business, leadership, and celebrity. This is the Signature Opening of his story.