Rejection rocked Curry’s rise to the throne as years of sacrifice & relentless building tested a vision the world could not yet see. This is the story of how Ira Curry built the Business Celebrity Movement with almost nothing.

Betrayal triggers the collapse of his empire, forcing a young King of Business to fight to claim a throne that did not yet exist. This is the story of how Ira Curry rose from rock bottom and gave birth to Coachman.

There are men you see everywhere. And then there are men you hear about everywhere. Ira Curry belongs to the second kind. Rarely seen. Impossible to ignore. His reputation precedes him.

History has its kings. Every era has its symbols of power. But in the twenty-first century, something new emerged from business. And at the center of it stood Ira, King of Business.